SDG 8: VALUES
SUPPORT TO THE LOCAL MARKET
Kontenta is aware of the precariousness and impacts of the fashion market in the world. In Brazil, taking into account the assumptions that " investment initiatives generally come from demand growth " (p.30, 2017, IPEA ), we seek to support the local market using not only national raw material, but also local production.
Transparency has become a fashion must-have , and we're not talking about 'tulles and lace'. Being transparent about the process, the materials we choose and the people who worked to make it all happen is essential for us.
OUR GOAL:
Kontenta's pieces are made in Brazil, with love, and by real people who care about every detail. Our production cost follows fair measures of payment for your work, recognizing its value.
It is in our DNA to make a difference beyond the production process. Taking this into account, the objective continues to evolve to reach the market as a whole, as a community. We seek to raise awareness among those who have contact with the brand, and invite them to rethink their actions.
For more information on the evolution of the Textile Industry in Brazil, click here .
